Barrel-Aged Stout And Selling Out: Goose Island, Anheuser-Busch, And How Craft Beer Became Big Business
Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an ...
Paperback: 400 pages
Publisher: Chicago Review Press (June 1, 2018)
Product Dimensions: 6 x 0.8 x 9 inches
Amazon Rank: 33207
Format: PDF Text djvu ebook
- 1613737211 epub
- 978-1613737217 epub
- Josh Noel epub
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“I loved reading about the history of the craft beer revolution from Goose Island’s perspective in the new book from Josh Noel. John Hall’s journey, Greg Hall’s rise, the early brewpub, and the story of Bourbon County Stout. It’s all so fascinating.Wh...”
merican success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer’s mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?