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Design Thinking: Integrating Innovation, Customer Experience, And Brand Value

Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller list by Amazon in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It c...

Paperback: 304 pages
Publisher: Allworth Press; 1 edition (November 10, 2009)
Language: English
ISBN-10: 1581156685
ISBN-13: 978-1581156683
Product Dimensions: 6 x 6.1 x 9 inches
Amazon Rank: 288796
Format: PDF Text TXT book

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“I have read a few of the mainstream books on design thinking. Without exception I've found them to portray a shallow rearrangement of common sense and common techniques as a revolution of sorts. This is the first book I've found that invites the re...”

vers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors.