Marketing Management 2/ed ebook
Book By Kotabe Czinkota / DMCA

Marketing Management 2/ed

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why marketing management, 2e by michael czinkota and masaaki kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanc...

Publisher: Cengage India; 2 edition (2011)
Language: English
ISBN-10: 8131501175
ISBN-13: 978-8131501177
Product Dimensions: 8.7 x 6.7 x 0.6 inches
Format: PDF ePub TXT ebook

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d throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.