Marketing Management 2/ed
A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why marketing management, 2e by michael czinkota and masaaki kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanc...
Publisher: Cengage India; 2 edition (2011)
Product Dimensions: 8.7 x 6.7 x 0.6 inches
Format: PDF ePub TXT ebook
- 8131501175 epub
- 978-8131501177 pdf
- Kotabe Czinkota pdf
- Kotabe Czinkota books
- pdf books
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d throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.