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Principles Of International Marketing: Internationalisation, Investment, Alliances

Faustino Taderera, the celebrity and towering figure, the most published, polished and celebrated Marketing, International Business Strategist, academic, icon and guru in Zimbabwe and Africa, wrote this book, Principles of International Marketing, as a compulsory course at undergraduate level for many marketing, exports, shipping, logistics and related qualifications and covers, among others:- mar...

Paperback: 616 pages
Publisher: LAP LAMBERT Academic Publishing (May 24, 2010)
Language: English
ISBN-10: 9783838366746
ISBN-13: 978-3838366746
ASIN: 3838366743
Product Dimensions: 5.9 x 1.4 x 8.7 inches
Format: PDF Text TXT book

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eting research; national branding; cargo and export credit insurance; TPOs; trading blocs; documentation; shipping and forwarding agents; export packaging; sales agents and distributors; hedging; new product development; financing for exports; export costing and pricing; national branding; risk management; pre and post- shipment inspection; market entry strategies, export marketing plans and strategic planning. This is a necessary companion for professors, researchers, students and practitioners. With this 13th book Faustino Taderera is now the undisputed Tom Peters of Zimbabwe, Africa and the Middle East.