The Management Of Promotion: Consumer Behavior And Demand Stimulation (Classic Reprint)
Excerpt from The Management of Promotion: Consumer Behavior and Demand StimulationYet careful study Of the promotional field is necessary. The reader of an advertisement or the' listener to a sales presentation sees only the end product of a complicated and expensive economic activity. Like the spectator Of a stage play, the person exposed to some kind of promotion has little appreciation of what ...
Paperback: 440 pages
Publisher: Forgotten Books (November 9, 2017)
Product Dimensions: 6 x 0.9 x 9 inches
Format: PDF ePub TXT ebook
- 9780266012177 epub
- 978-0266012177 epub
- Edward Loren Brink epub
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oes on behind the scenes. He knows that somebody wants to sell him something, but usually he does not grasp the reasons behind the strategy.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.