The Most Powerful Weapon In Your Marketing Arsenal
If you sell in the B2B market, the telephone is the most powerful weapon in your marketing arsenal. The problem is that very few people know how to use it effectively. Salespeople don't have time for cold calling, and they dislike rejection. But most telemarketers are more fit for interrupting your dinner than getting an appointment with a CXO. But "The Most Powerful Weapon in Your Marketing Arsen...
Paperback: 350 pages
Publisher: lulu.com (September 24, 2012)
Product Dimensions: 6 x 0.9 x 9 inches
Amazon Rank: 5872147
Format: PDF Text djvu ebook
- 1411653041 epub
- 978-1411653047 pdf
- Jeffrey L. Josephson pdf
- Jeffrey L. Josephson ebooks
- Business and Money pdf ebooks
“I highly recommend this book for anybody involved in telemarketing, telesales, and lead generation. Whether you are on the front lines, a call center supervisor or call center owner, the insights in this book come from Jeff's years of experience and ...”
l" will teach you everything you need to know to generate highly qualified sales leads and appointments with decision makers who need your products and services, and who want to talk with you about how you can help - quickly, inexpensively and painlessly. With no gimmicks, and no "tricks of the trade, "The Most Powerful Weapon in Your Marketing Arsenal" will give you the effective, professional and easy-to-implement solution to getting in the door, and making sales happen.